Audience Theory

1) Summarise the two-step flow model. In your opinion, is the two-step flow theory still relevant today?
The two step flow model is when someone posts information and then changes the opinion of the public. 

2) How does this YouTube blogger fit into the two-step flow model?
The You tuber fits as he plays a certain game gives a review and then posts it on a global website for all to see.

3) How this this Telegraph article on influential tweeters fit the two-step flow model?
Public ideologies may be swayed by the two-step model they use their information, post it and so changes peoples ideologies/thoughts.


4) Read this BBC profile of Jamal Edwards. How does Jamal Edwards link to the two-step flow model?

Jamal Edwards links to the model as he uses social media to show his ideas and thoughts by using his platform. 

Diversion: Shows such as 'Empire' create entertainment and elation by creating an imaginary world filled with drama.

Personal Relationships: Teen drived shows such as Teen Wolf, Vampire diaries etc. create personal relationship's through the actors and the emotions portrayed on screen.

Personal Identity: Instagram allows people to show their identities and identify with others through certain pictures of their choice to showcase themselves in a certain way  

Surveillance: Twitter a social media site allows people to post, share and keep up with what happens globally, as it is used around the world, this allows them to post their ideologies and thoughts about anything.